In the age of TikTok trends and post-quarantine confusion, it can often feel like you’re going to step outside your front door and see everyone wearing the exact same outfit as you (shoutout to those Zara jeans, you know the ones). Not that great minds don’t think alike, but sometimes there’s nothing quite as fun as finding a niche brand or item — whether it be summer-y boots or new dorm decor — that you love, all while supporting a small business.
While social media may be a double edged sword, it has become a super useful tool to discover small businesses that resonate with you and match your personal vibe. Follow along with SHEESH! as we share seven small businesses that we are currently obsessed with, and maybe you’ll decide to hit their follow button as well.
1. Moonkind Studios / @moonkindstudios
Moonkind Studios has become my personal obsession, not just because of their adorably dreamy jewelry dishes and minimalist decor, but also because of their incredibly satisfying TikTok account that takes you through the process of actually creating their work. Inspired by the earth and stars, Moonkind Studios is the perfect gift for your astrology bestie and the missing piece on the top of your dresser.
2. Audrey O. Studio / @audreyostudio
These shoes are literally what dreams are made of. If you are a pastel-loving pisces like I am, then run, don’t walk (in your new boots), to Audrey O Studio. Their shoes fly off the shelves fast, but they do super frequent restocks, so if they’re out of your size by the time you hit their site, have no fear: Your time will come. My personal favorite? The Reverie Mules in Multi (insert heart eyes emoji). I will fight anyone for a size 7.
3. SUNLOOPS – Designs by Madison Taylor / @designsbymadisontaylor
I believe that we as a society have been on the hunt for the sunglasses of summer 2021: the Hot Girl Summer Sunnies, you might say. Well, look no further than SUNLOOPS from Designs by Madison Taylor. With the innovative idea to use a chain attached to the glasses, you’ll certainly stand out in these sunnies and they won’t snap or bend when you accidentally sit on them in your car (just me?). Designs by Madison Taylor gives you the option to customize your glasses by choosing your frame, chain, and charms, to make sure they feel like you.
4. YLLW The Label / @yellowthelabel
YLLW The Label describes themselves as “the highlight of your closet,” but I would describe them as the uniform for sipping wine and picking lemons in the South of France. Their clothing feels sunshine-y, elegant, and just on-trend enough to where You Are The Moment but your purchases will never go out of style.
5. Sienna Studios / @siennastudios
Calling all interior design junkies (or folks who need to decorate a space and have no freaking idea what to do)! Sienna Studios, a Latino-owned small biz, has got you covered with their decorative arches, tea-light candles, butt-shaped decor and splat coasters. Their minimalist, earthy vibe can find a home in any setting, fitting right in while being sure to still stand out. Mom, if you’re reading this, please add the Butt Candle to my birthday wish list (you raised a cheeky girl!).
6. Byashleyfaith / @byashleyfaith
Fun, colorful, silly jewelry is undoubtedly the missing piece in your summer wardrobe, and now you have the perfect small business to support while completing every look. Byashleyfaith sells the cutest jewelry for every person who loves a little nostalgia and a lot of happy, fruity, vibes. Snag your next staple necklace or bracelet off of her Etsy site for incredibly reasonable prices.
7. Hooked Apparel / @hookedmcr
I mean…COME ON. Give me one of everything, please. Hooked Apparel offers stunning, made to order crochet pieces that would be adorable for anything — from your 2021 music festival debut to a trendy trip to the grocery store. You’re guaranteed to have a unique look, all while shopping sustainably and with a small business.
For more up and coming brands, check out 10 More Trendy Small Businesses We’re Obsessed With!
