SHEESH! sat down with Mikey Kass, an 18 year old e-commerce entrepreneur, to ask about his impressive and unique lifestyle. Unlike most kids his age, Mikey is not in school, or living with his parents, or working a minimum wage retail job. Instead, Mikey is a high school dropout, living in a beautiful home in the Hollywood Hills, and making money through the internet. According to Mikey, it took him only about a year to start making six figures and ever since then he’s worked on expanding his business further.
When asked to describe what he does, Mikey Kass simply answered “selling stuff online”. But, it’s a little more complicated than that. When conducting sales, Mikey follows the dropshipping model. This begins with Mikey doing product research and figuring out what he can sell in large quantities at a low cost. After picking a product and contacting wholesale suppliers, he conducts online marketing, primarily via Facebook ads. Finally, he sells his product on a website backed by Shopify. Although in one day Mikey could receive thousands of dollars in product sales, he never actually comes in contact with the products that he sells. Rather, his overseas suppliers fulfill orders directly to the customers. Over the years, Mikey has sold a variety of goods from smart watches to iPhone cases, but 3D hoodies brought him his first taste of entrepreneurial success.
While the majority of his sales have been physical products, Mikey recently announced the sale of his first digital product: an online video course called The eCom Good Life. Within this course, Mikey reveals how he made $653,000 in just four months from one online store. This series of videos teaches people how to build their own profitable shops, as well as habits and mindsets that facilitate success. Mikey’s transition towards personal branding was inspired by the likes of Tai Lopez and Jake Paul. Lopez and Paul exemplify how monetizing your online presence can be quite lucrative, which is something Mikey is working towards by selling his own course for $397.
Q: What other people and experiences have inspired you?
“I dont know… there’s so many dope people. A lot of artists for sure, like Travis Scott and The Weeknd. There’s one song with The Weeknd and French Montana that says something about living in LA and The Hills and that was something I always wanted to do”
Q: How did you have the courage to pursue such an unconventional path?
“I’d like to think courage was never an issue for me, if I wanted to do something I’d do it”
Q: If you didn’t get into e-commerce, what would you be doing right now?
“Shit… I’d like to think pro-skateboarder or engineer or like a music video producer or something like that”
Q: Besides business, what plans do you have for the near future?
“I plan on moving to Sweden soon for like four months, just because I’m 18, I’m young and I want to get a lot of life experience doing different things in different places”
Despite his current success, Mikey’s road to entrepreneurship was not always smooth. For starters, his parents tried to shut down his business multiple times because they thought it sounded like a scam. “When I was a junior in high school, I tried doing business under my mom’s name because I was a minor. I made maybe 30k in a week and that was like one of my first successes, but she was super overwhelmed by it and shut it down after that.” Even after Mikey got his shops up for good, the profits were not instant or consistent. He explains, “it took like four months for me to have my first $10,000 month and then after that I didn’t make money for about a year.” From these ups and downs, Mikey learned the key to success is persistence.
Q: What advice would you give to people who want to pursue a similar path of entrepreneurship?
“Right before you have a big success there’s going to be like ten super big trials you have to face. Whether it’s just Shopify being annoying or other shit going wrong, you just have to keep going. I’d say 99% of people find it impossible to persist through that, but you just have to realize it’s that 1% that persist that are successful”
When asked if he thinks anyone could do what he’s doing, Mikey Kass emphatically answered “yes, anyone.”
