How Highrack, Honey Takes Fashion Sustainability One Step Further

Global warming is a detrimental issue our world has been facing for quite some time now. In order to prevent the predicted dystopian future that lies ahead of us, individuals must learn to reduce their ecological footprint. World Wildlife brought attention to the concerning statistic that creating a single cotton t-shirt uses 2,700 litres of water in the process, therefore shopping sustainably is a leading way to prevent further climate change. Thankfully, there are superb brands like Highrack, Honey, who are conscious of our environment, and striving to lessen the damage that comes with the making and distributing of clothing. 

Since launching Highrack back in 2014, founder Tessa McGregor has kept the company sustainable and eco-friendly. Her brand recently teamed up with One Tree Planted, an environmental non-profit charity that plants one tree for every order purchased from Highrack. With the help of Tessa’s customers, Highrack and One Tree have planted over 2,400 trees in Australia, the Philippines, Ethiopia, Haiti, India and the Amazon Rainforest since February of 2020. 

When purchasing from Highrack, Honey, customers can rest easy knowing that their money is going into the hands of someone who is actively seeking change in this consumerist world. Tessa not only has a wondrous eye for design and fashion, but maintains a commitment to sustainability by “simply producing slowly and ethically.”

But Tessa wasn’t always working in the fashion industry to begin with, in fact she was a nanny in her past life. When the kids she looked after were off at school, she would take advantage of her free time by constructing mood boards on Instagram of what her dream company would take after. Initially, she designed and sold scrunchies to her friends and received plenty of positive feedback. She followed the momentum and expanded by selling vintage swimwear on eBay. “I loved vintage and would sell online back then, so they naturally collided to turn Highrack into a shop.” After her success on eBay, she launched her company’s website and has since been sketching and selling clothing that is a major hit amongst fashion lovers everywhere. Tessa’s dreams manifested into reality, and Highrack has now become a triumphant, best-selling clothing brand.

Tessa’s must-have Highrack, Honey item are her iconic sublime biker shorts. “They’re so versatile, from the beach to the gym, yoga, coffee runs. I live in mine in summer, and I love the color for pairing with vintage bikinis.” Tessa took a rather different approach while creating her biker shorts by adding the distinctive V-stitching in the front to guarantee prevent any camel toe for its wearers. Just when you thought it couldn’t get any better, Highrack introduced their pixie lace up biker shorts, which are another necessary purchase to enhance your wardrobe. 

Highrack, Honey is extraordinary, not only for its distinctive designs and sustainability goals, but for the impressive fact that it is run solely by Tessa. This grants her the freedom to be her own boss, while making the best decisions for Highrack’s further success. “I think what makes Highrack unique is that it’s literally an extension of myself, I ensure I stay true to my ethics and my vision.” She guarantees to stay well connected with her customers, by staying on top of fast replies, story mentions and reposts of users repping her brand. “I’m transparent with my customers and I honestly love them all dearly. They’re sublime.” Support Tessa’s journey by browsing through Highrack, Honey’s website to purchase one of her unique, fashion forward pieces.

If you are wishing to further sustain your closet, check out some of Sheesh Magazine’s recommendations for more environmentally friendly fashion brands: Under The Sun Bikinis: Eco-Conscious Swimwear You Need and ESOOKO: Online Marketplace Turning Shopping into Environmental Deeds