Djerf Avenue is a newly established clothing brand that is quickly gaining popularity for its ethical values, extensive range of sizes, and diverse models. The brand was carefully curated by Matilda Djerf, a 23-year-old model and Instagram influencer from Sweden. Since its release in 2019, Djerf Avenue has gained immense admiration.
Matilda Djerf has gained a massive following for her sophisticated style with minimalistic Swedish influences, and this style has greatly influenced her brand. Defining aspects of Djerf Avenue are “non-seasonal” and “ready-to-wear.” Her goal was to create pieces that require very little effort to style while still looking chic and elegantly put together. Inspired by a vintage, minimal look each piece designed by the brand can be dressed up with a pair of kitten heels, or dressed down with your favorite pair of sneakers. The Getaway Dress has equal elements of elegance and comfort to achieve the perfect minimalist look.
Holding ethical standards high, Djerf Avenue states, “each piece is created with love, from design to production.” The factories they produce their clothes in have been meticulously handpicked to ensure high caliber standards. Matilda’s brand has deliberately chosen to create high-quality clothing in factories that would be in accordance with ethical practices. They finally decided upon factories in Portugal, a country known for premium artistry and fabrics. Staying true to its sustainable ideals, Djerf Avenue uses recycled packaging and minimizes waste through limited production.
Matilda’s dreamy color palettes and heavenly designs have created a timeless and classic look. Djerf Avenue is a complete reflection of Matilda, which is why the success for her brand is no surprise. We’re sure to see her brand in the limelight for a while longer. To keep up with their newest releases, follow Djerf Avenue on Instagram and shop their collections on their website.
Want to hear more about upcoming brands? Check out EB Denim: The New Face of Sustainable Denim.
