Michelle describes Booty By Mich as “a way of movement and lifestyle, where being in love with yourself starts from the inside and works its way out.” Through curated combinations of pulses, holds, lifts, jumps, breaths, and stretches, Mich prioritizes a life where movement, music, and food are the vehicles to ensure health and happiness. Over 20.4k people have joined the BBM community, to find power and self-love through movement. “That’s the basis of BBM; it is just you and you are selfish. I want you to embrace your thoughts, your body, your life through good music and inclusive language and a passion for movement,” says Mich. Whether it be a quick 30-minute chill and chisel or the iconic A.S.S. class, BBM strives to create a place where you can get to know yourself.
It all began when Mich was 17 and first became a certified personal trainer. Her charisma was contagious and people couldn’t get enough of it. Raving reviews from clients spread like wildfire and more and more people were begging to be trained by the one and only Mich. Then at age 25, Mich followed her gut and began building the BBM brand. 3 years ago, the infamous A.S.S. class was born. “A.S.S. class stands for absolutely sleek and solid; it is a workout focusing on the lower body, core, length, and flexibility, all based on the foundation of grounding. You ground and you build. Through the movement you find the music, you find your breath, and you can truly find a deeper connection to yourself”.
When it comes to nutrition Mich and the BBM community stick to an incredibly strict diet; no bullshit. “We have one life, one body, and one mind. If you’re tired? Then rest! Need to eat a little bit more today? Guess what! Go up for seconds. When we listen to our bodies we feel good and that kind of energy is undeniable. The physical is all just a bonus.” Mich prioritizes creating a platform that is unedited, real, and raw. “My content, my words, my movement, it’s all genuine. That’s what makes the BBM community and specifically, the relationship we have with one another, stick out”.
BBM is largely focused on getting to know yourself. In addition to movement, Mich teaches her community to do just that through journaling. “Movement and mind go hand and hand. If you’re thinking about future tasks and to-do lists, how could you possibly get the physical and mental results you want from your workout?” This is exactly why BBM subscribers use journal prompts and passages daily. Whether they be assigned on the weekly workout schedule or merely posted on an Instagram story, journaling plays a crucial role in the BBM lifestyle.
Booty By Mich is a community for everyone. From CrossFit junkies to soul cycle addicts, working out with Mich is for beginners and experts alike. Workouts range from 5 minutes to over an hour with tons of options for advanced equipment and alternatives with assistance. Better yet, workouts can easily be personalized to accommodate exactly what your body needs— ranging from a cardio burst to a late-night “butter” stretch sesh. “You have to start somewhere, so don’t be nervous. Put on an outfit that makes you feel comfortable, press play on your Spotify favorites, and let the Booty By Mich magic begin.” “Be kind and most importantly be patient,” says Mich. “Movement is self-love and there is no room for judgment (as difficult as that sometimes maybe). If you have fun moving you are more likely to want to continue moving, and stay consistent with it. Consistency is key.”
In the future Mich would love to continue to grow and expand her community worldwide; “I would love to host some sort of BBM retreat or possibly even open a studio.” While that dream might be off into the future, for now, fans can follow Mich on Instagram for daily updates, tips, tricks, and posts. And, of course, subscribe to the Booty By Mich online community which includes unlimited access to hundreds of workouts and is updated weekly. Mich says “the best part of the job is allowing people to feel good being exactly who they are,” and that’s exactly what BBM does. With all the fabricated and calculated content out on the internet it is so special and so rare to find somebody as genuine, transparent, and passionate as Mich. So take advantage of this opportunity; grab your mat and let it all out with some movement.
