Perhaps a genius in social media marketing, Arthur Fabbro, also known as Loveclub, has amassed over 340k TikTok followers and 8.5 million likes. You have probably seen some of his mesmerizing videos slicing fruits complemented by a sultry saxophone playing in the background, but fruit-cutting is not his only talent. Loveclub is an up-and-coming artist, and you must check out his self-produced music. Listening to tracks like “Torment” and “Stuck” feels like taking a melancholic trip through an electronic love story, and Loveclub’s entrancing voice sucks you in further.
Arthur grew up in a city called Nanaimo on Vancouver Island, but has moved to Los Angeles in order to pursue a career in music. Although Loveclub started playing the tenor saxophone in eighth grade, it wasn’t until he learned guitar at the age of sixteen that he really fell in love with music, and finally knew he wanted to pursue music as a career.
Sheesh Magazine was lucky enough to ask Loveclub some questions about his musical identity and his EP, which was released in the midst of the pandemic.
How has your sound evolved since you started out?
When I first started playing it was a lot more folky and alternative I’d say—more guitar music. Once I started producing I got really into electric pianos and drum machines and that shifted my sound a bit. But I’m coming round full circle, as my preferences are starting to take me back to where I started with guitar. It’s not something I’m opposed to though, I like the idea of my sound always evolving a bit.
Who are some of your favorite artists and biggest influences?
I really like The Cure and Coldplay; Chris Martin is great. Also Greenday—growing up my dad would play their albums a lot. I actually just thrifted a Dookie CD for my car! As far as more current bands, The 1975 is one of my favourites. They have a great sound that has been a big influence on my production.
What does the music-making process look like for you?
Normally, it’s just me in my room messing around on my computer. Sometimes with a full song already written, other times just bits of lyric ideas. If I have a full idea formed in my head, but not put into words yet, that’s when I like to grab a guitar and write. Can’t say I’ve nailed down a single method, it always seems a bit varied.
If I’m stuck I sometimes ask my friends that are also in music for their opinions. It’s helpful having people to bounce ideas off of. It can save me a lot of time debating in my own head.
Can you tell us a bit about your EP? Do you have a favorite track on it?
Blue Boy is about sentimentality and learning to let go. I made it in my Echo Park apartment over the last 2 years. The elusive aim was to capture moments just as they are and express them sonically. Currently, my favourite track is “Breakdown,” the last song on the EP. Best for last!
How did quarantine affect you and your music career?
Surprisingly, things have been going pretty good for me. I think it was the second week into quarantine and I posted a TikTok unrelated to music and it went viral. It led to a pretty big following there and helped a lot of people discover my music through TikTok. So my audience has been growing steadily since then.
Any advice to hopeful musicians?
So far what’s been working for me is having a long term mindset. I would say be a bit stubborn. Keep taking micro steps towards your goals and pushing on different doors to see which ones open up.
Make sure to follow Loveclub on Instagram and TikTok to stay updated as he releases new music.
Check out interviews with Ella Jane and Tom Verbane next.
